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About the brand

The brand Paradox London has been established for 30 years, as a family business specializing in the production of women's shoes, dance and bridal shoes. We saw that the market missed a trendy and yet comfortable collection of bridal shoes. And so in 2002 the brand Paradox London PINK was born.

Paradox London PINK was well received and grew rapidly in the UK market, thanks to the great focus on the bride and styling. We soon reached our first goals and we could say that Paradox London PINK caused a revolution in the bridal shoe market. In recent years, the market of evening and cocktail shoes has grown and we have introduced a collection of affordable stylish women's shoes for every occasion.

Thanks to the growing success in the UK, the brand was also introduced across national borders. Today, Paradox London Pink is an award-winning supplier and is seen as one of the largest companies in bridal and occasional shoes. The collections are available in more than 35 countries worldwide.

We have a very extensive bridal and evening shoe collection, with a large variety of models to suit everyone's taste and budget. Comfort is very important to us, our shoes are equipped with comfort pads, memory foam footbed and breathable lining in the forefoot of the models. Moreover, our bridal shoes are made of dyeable satin, so that they can be dyed in any color.

We are Paradox London PINK and we hope you like our collections!